"We are prone to judge success by the index of our salaries or the size of our automobiles rather than by the quality of our service and relationship to mankind." -Martin Luther King Jr.
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Dan Lickert
Journey Success Story: Greater Comfort
Meet Greater Comfort: A Homegrown Success Story!
What started 19 years ago as a one-man operation in a small room has grown into a powerhouse HVAC business known as Greater Comfort. Founded by Dan Lickert, this family-owned gem now boasts 47 full-time employees and one part-time team member. From humble beginnings in a two-family house, the company has since made its mark on Monmouth Street, where it’s been headquartered since 2011. Greater Comfort specializes in commercial and industrial HVAC—making up 90-95% of its business—while also growing its residential offerings to 10% of total revenue. With a projected 2024 revenue of $11 to $12 million, this company isn’t just surviving—it’s thriving!
Who Do We Help? Why Should You Call Us First?
If you’re a business owner or homeowner in need of HVAC services, Greater Comfort’s got your back. While their commercial and industrial expertise is unparalleled, they’re also doubling down on residential services. But what really makes them stand out? Unlike many HVAC companies that’ve been swallowed up by private equity, Greater Comfort remains locally owned, and family operated. When you work with them, you’re treated like family. No complicated call centers—just direct, personal service from people who genuinely care. Their philosophy? "Treat people the way you want to be treated." It's simple, but it works.
Weathering the COVID Storm
Like everyone else, Greater Comfort faced a whirlwind of uncertainty when COVID hit. Their offices went from bustling to nearly empty, with just a few key team members working in-person. Customers were wary of letting technicians into their homes, and some turned to space heaters instead. But Greater Comfort didn’t back down. They adapted, introduced new communication methods, and found creative ways to keep things moving. Supply chain issues made parts hard to come by, but perseverance and strong supplier relationships helped them stay ahead. Looking back, Dan describes the experience as a "fun challenge" that ultimately made the company stronger and more agile.
Looking Ahead: Big Goals for 2025
If you think Greater Comfort is satisfied with where they are… think again. Over the next 12 months, they’re laser-focused on making work-life better for their employees. A new healthcare plan launches in January, offering better benefits and saving the company. They're also ramping up employee training and seeking larger office space to fuel future growth. Their ultimate goal? Hit $20 million, then $50 million in revenue—all while continuing to treat employees like family. It’s a win-win for both team members and customers alike.
If Dan Could Wave a Magic Wand …
Dan’s biggest challenge isn’t fixing HVAC units—it’s navigating today’s shifting work culture. He’s noticed a decline in accountability and work ethics post-COVID. Employees expect raises for simply showing up, and "minimum acceptable behavior" is no longer a given. It’s a far cry from the days when showing up early and working hard were standard. While Dan admits it’s tough to find "John Wayne" employees with that classic integrity, he’s committed to holding his team to high standards—and rewarding those who meet them.
What’s Inspiring Dan Lickert?
It’s simple: people. Dan’s drive comes from the love and respect he has for his team, his customers, and his community. Every day, he’s excited to face new challenges and find better ways to grow the business. He’s also living proof that success isn’t about doing it all yourself. "I’m working on the business, not in it," he says. This mindset allows him to think bigger and plan for Greater Comfort’s future. It’s a shift every business owner should take note of.
Wisdom for the Younger Dan
If you’re expecting Dan to have a laundry list of things he’d tell his younger self, think again. He wouldn’t change a thing. Every mistake, challenge, and success played a role in shaping the person and business leader he is today. "Why would I tell myself anything?" he says. "If every bump in the road didn’t occur, I wouldn’t be who I am today." It’s a philosophy we could all learn from—embrace the journey, and trust that it’s shaping you for something greater.
Fun Fact: What Has Dan Always Wanted to Try and Hasn’t Yet?
Fly fishing in Alaska.
Want to Learn More About Greater Comfort?
If you’re looking for an HVAC company with heart, hustle, and hometown values, Greater Comfort is the call to make. Whether it’s your business or your home that needs a little "comfort," they’re here to help. Call them today to experience the difference of working with a company that’s growing fast—and doing it the right way. Need more reasons to call? Just ask Grandma—she’ll tell you they’re the kind of folks you’d invite over for dinner (and they’d probably bring a ham).
Contact us today for all your heating and cooling needs
Greater Comfort Heating & Air
2001 Monmouth St
Newport, KY 41071
Call Now 844-491-4915.
Jill Morenz
Soar With Aviatra Accelerators!
Ready to Take Flight? Meet Aviatra Accelerators!
For 15 years, Aviatra Accelerators has been the launchpad for women entrepreneurs ready to turn their dreams into reality. Originally known as Bad Girl Ventures, Aviatra Accelerators has grown into a force for empowerment, drawing inspiration from the Latin words for "bird" and "air" — symbolizing the lift and freedom every entrepreneur needs. From education programs to office space in their Covington incubator, Aviatra is here to support women at every stage of their business journey. Their membership program includes coaching, accountability, and the resources needed to help businesses soar!
Who Can Join the Flock?
Aviatra Accelerators is for women entrepreneurs at every stage — from idea to growth. Whether you’re starting fresh or already established, Aviatra’s safe, judgment-free community is the place for you. Their unique selling point? A supportive sisterhood where collaboration beats competition. With service and product-based businesses in mind, Aviatra Accelerators’ classes, coaching, and accountability ensure every woman has the chance to thrive.
Overcoming Turbulence: How COVID Fueled a Movement
While COVID brought many challenges, it also sparked a wave of women-owned businesses. As women disproportionately faced layoffs, many turned to entrepreneurship. Aviatra Accelerators’ flagship program, Momentum Accelerator, adapted with socially distanced sessions, and demand for their support surged. The result? More women launching businesses, knowing they didn’t have to go it alone.
Looking Ahead: 2025 Goals on the Horizon
Aviatra Accelerators’ mission for 2025? Expand, evolve, and empower more women. By increasing revenue from both program participation and sponsor support, they’re building a sustainable future. Their big goal: get more women engaged in their programs to attract more sponsors. More participants mean more power to keep programs affordable and accessible for all.
The No. 1 Challenge: Cutting Through the Noise
With a sea of resources and information swirling around, standing out is tough. Aviatra Accelerators’ challenge? Being seen and heard. That’s why they’re stepping up visibility through community partnerships, media opportunities, and YOU. Share their story and help another woman find her launchpad.
Inspiration Takes Flight Daily
Every day, Jill Morenz and the Aviatra Accelerator team meet incredible women with big dreams. Their passion, creativity, and determination are a daily reminder of why this work matters. The courage and drive of these women are a powerful source of motivation, proving that no dream is too big when you’ve got a village of support.
Advice From the Cockpit: What Jill Would Tell Her Younger Self
"Build your business around your strengths and don’t try to do it all!" Jill’s early days as an interior designer taught her the hard way that creativity alone isn’t enough. She’d tell her younger self to get support with admin tasks and processes — advice she now shares with every Aviatra Accelerator entrepreneur. It’s OK to need help. In fact, it’s essential.
Fun Finale: Celebrity Crushes Take the Stage!
Who was Jill’s teenage heartthrob? None other than the legendary Harrison Ford! With Han Solo’s swagger and Indiana Jones’ adventurous spirit, it’s no wonder he left a lasting impression. Talk about timeless charm!
Ready to Soar?
Want to take your business dreams higher? Aviatra Accelerators is waiting for YOU. From accountability check-ins to a community of powerhouse women, everything you need to launch, and grow is right here. Don’t wait — connect with Aviatra Accelerators today and see where the journey takes you.
Connect today and see where the journey takes you!
E-mail: admin@aviatra.org
Phone: 859-867-0608
2304 Alexandria Pike, Suite 101
Southgate, KY 41071
(513) 214-1501
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