From Hollywood to ROVI: How KPG Creative Turns Video Into Pipeline (Not Just “Pretty”)

If you’ve ever sunk real money into a gorgeous brand video… only to watch it collect dust on your homepage, this episode is your wake-up call.

I sat down with Bob Kelly, Founder & President of KPG Creative, whose path runs from live TV in Hollywood (Oscars, Jeopardy!, Soul Train) to building a nimble B2B video + events shop that obsesses over one thing: return on video investment (ROVI).

The journey + the team culture that lasts

After cutting his teeth in live television, Bob returned to Cincinnati and launched KPG Creative in 2002. Two decades later, he leads a seven-person team with unusually long tenure (17, 14, and 10 years)—a sign the culture works because people want to stay.

How? Flexibility over clock-watching, autonomy, and respect for the creative process that doesn’t magically happen 8:30–5:00.

Fixed-price creative that de-risks clients

While many vendors meter every hour and change order, KPG scopes by outcome and holds the number unless you change scope. That de-risking builds trust fast—and keeps projects focused on results, not time sheets.

Why “we made a brand video” isn’t a strategy

Bob’s biggest differentiator: the video is the asset, not the outcome. KPG designs a campaign around it—audience research → awareness content → consideration content → decision content—so the right prospects actually see it and move.
They also report monthly, kill what isn’t working, and scale what is—so your budget compounds rather than evaporates.

Who they serve

KPG is 95% B2B, usually partnering with CMOs, marketing directors, or CEOs (often via a trusted admin). Translation: decision-makers who care about revenue, recruiting, and risk.

Proof in the pivots (and the pace)

From “call us Tuesday, shoot Thursday, deliver next week” to flying home and turning around for an Atlanta shoot—speed and professionalism are a feature, not a fluke.

Partner, not vendor

Bob’s advice to owners: build long-term, trust-first partnerships. “I don’t want to be your vendor. I want to become your partner… Don’t be transactional. Be relational.”

Want to see ROVI in action?

Connect with Bob on LinkedIn or visit kpgcreative.com to see their philosophy and case work.